What Smart Operators Are Backing: Contracts, Customers and Clean Infrastructure
Founder Fridays (July 25, 2025): Clearlaw, Steerco, and Luum.io are shipping tools that make work… actually work. Turning drag into scale.
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🧠 This Week’s TL;DR
✔️ Clearlaw: Live with enterprise clients, $550K+ revenue, and processing 10K+ docs/day. CEO Jordan Ritenour built it from the ground up after experiencing the pain of complex, fragmented contracts.
✔️ Steerco: Pilots live, 1,000% MoM growth, $1.5M pipeline with Zoom, GE, McGraw Hill. Co-founders Zach Hawley & Will Aja turned CS bottlenecks into scalable AI output.
✔️ Luum.io: 50K+ connected devices, 8K+ data points processed/minute, deployed infrastructure for smarter energy. Sebastien Gouin-Davis is a systems builder with 40+ launched products.
Three operators. Three systems that just work.
These are fundable founders with operational traction and market-ready execution.
📘 Jordan Ritenour, Founder & CEO, Clearlaw
Built for clarity where contract obligations live
Jordan Ritenour is a licensed California attorney with a JD from Stanford and early legal-ops experience at Palantir. He also served as a U.S. Army officer, an operational lens that shows up in how he builds.
One persistent challenge that shaped his path: contractual obligations buried in PDFs - unreadable to systems, invisible in execution, and often missed when they mattered most. Clearlaw was built to close that gap. Company LinkedIn
The company’s flagship product, the Obligation Agent™, transforms entire contract stacks into structured, actionable data. - then routes that data into ERP, CRM, and GRC systems. No platform switch. Just the obligation clarity teams have long needed.
📍 In market: 6 enterprise clients, including Mercedes‑Benz
⚙️ Processing: 10,000+ documents/day via strategic deployment
📈 Revenue: $550K+ YTD; LexisNexis OEM partnership live
📎 One-Pager | Investor Summary | Meet Jordan Ritenour | Schedule an Intro
📊 Zach Hawley & Will Aja, Co-Founders of Steerco
Zach and Will are not just saving teams time, they’re restoring focus to where it matters most: the customer relationship.
Zachery Hawley spent years leading a $200M Customer Success org across LatAm, Europe, and APAC - managing global teams, Fortune 500 accounts, and a calendar that slowly filled with decks instead of strategy. His CS team carried growth targets, but spent hours prepping for meetings that software never made easier.
Will Aja’s background is GTM and ops with real scar tissue from helping SaaS orgs scale through launches, transitions, and M&A. He knows that growth doesn’t just come from goals - it comes from removing friction where it hurts.
They teamed up to build Steerco: a platform for the post-sale team. It replaces prep time with real output (QBRs, success plans, stakeholder briefs) - built in under 2 minutes. No onboarding. No prompts. - Just strategy-ready outputs CS leaders can actually use. Company LinkedIn
Zach’s a father of three and a builder with global CS depth. Will’s a systems-first leader with people-first instincts. They’re not optimizing dashboards, - they’re designing infrastructure for the part of SaaS no one else touched.
📍 Pipeline: $1.5M+ with GTM-heavy orgs like Zoom, GE, McGraw Hill
⚙️ Growth: 1,000% MoM usage
🌍 Global pilots: LatAm, Europe, APAC
📎 One-Pager | Investor Summary | Meet Zach | Meet Will | Schedule an Intro
💡 Sebastien Gouin-Davis – CEO & CTO, Luum.io
Sebastien’s rewiring the backbone of the built world.. and the climate impact is measurable.
Sebastien Gouin-Davis is a 15-year lighting and IoT veteran, with 40+ launched products spanning power electronics, embedded systems, cloud platforms, and industrial design. He’s a Sailor, Pilot, Dad, and Storyteller. - Builder of both systems and teams.
At Luum.io, he’s built a hybrid wired + wireless platform that helps building operators and OEMs connect and control 50,000+ devices, without ripping out what’s already there. Company LinkedIn
It’s infrastructure that scales quietly, works beautifully, and unlocks smarter energy for buildings of all shapes (no vertical integration required).
He’s reimagining how buildings think - and how teams deliver sustainability at scale.
📍 50,000+ live connected devices
⚙️ 8,000+ data points processed per minute
💡 DLC, ioXt, and Title 24 certified
📎 Investor Summary | Meet Seb Gouin-Davis | Schedule an Intro
🧠 ThinkFISH EDGE
All three founding teams lived the problem before writing the code.
Their platforms aren’t theory, they’re deployed tools solving drag the market stopped noticing:
Contracts that talk to systems
Success plans that write themselves
Buildings that respond in real time
This is the kind of execution we back: pragmatic, market-driven, already in motion.
As you head into the weekend, a quick thought:
Great founders don’t chase trends, they fix what’s broken.
What system do you know better than anyone else? That’s where the opportunity lives. And that’s where we come in.
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