🚀 New Beginnings, Big Wins, and the Visionaries Leading the Way
Founder Fridays (May 2, 2025): Meet the leaders behind Brilliant Life Drinks, Simulint and Joyst
As we step into May, it’s time to reflect on how far we’ve come, and how far we still have to go. Whether you're a founder pushing through the grind or an investor looking for your next big win, it’s the small steps we take today that will unlock the big changes tomorrow.
This week, let’s dive into the journeys of leaders like Lior Shafir of Brilliant Life Drinks, Jeff Revoy and Felix Kishinevsky from Joyst, and Marc Lotti of Simulint and see how their stories are redefining the future of consumer packaged goods, proptech and cybersecurity.
💡 Meet the Founders Changing the Game
Brilliant Life Drinks for a Healthier Future
Lior Shafir’s career has always revolved around creating healthier, more sustainable solutions. After years in the water and beverage industries, Lior set out to challenge the soda industry with Brilliant Life Drink—a functional beverage that combines great taste with real health benefits like energy, immunity, and mental clarity in a single, delicious drink.
Lior’s mission is to provide consumers with a product that improves their well-being without sacrificing the fun of a refreshing sparkling drink. Brilliant Life Drinks isn’t just another beverage; it’s a step forward in the future of wellness.
Lior’s Why: He believes consumers should no longer have to choose between health and indulgence, and he’s taking the beverage industry by storm for offering a delicious, functional alternative to traditional sodas or sparkling water.
Why You’ll Love It:
First-mover advantage in the rapidly expanding functional beverage market.
Aligned with the health-conscious trend and the growing demand for sustainable, natural ingredients.
Experienced leadership with Lior Shafir, who has a track record in building successful consumer products with Smart Soda.
📎 Investor Deck | One-Pager | Company LinkedIn | Book an Intro Call
What does this mean for you? The wellness movement is here, and it’s bringing long-term market shifts. Investors who bet on health-conscious consumer products now will reap the rewards of a trend that’s only gaining momentum.
Transforming Property Management with PropTech
Jeffrey Revoy and Felix Kishinevsky (Co-Founders) are using AI-powered solutions to streamline property management with Joyst, enhancing communication, maintenance, and payment processes. This focus on the tenant experience is driving efficiencies, improving satisfaction, and opening new growth areas for real estate owners and tenants alike.
Jeff is a seasoned executive with over 20 years of experience leading tech and real estate companies. His focus has always been on creating user-centered solutions, and when he co-founded Joyst, his goal was clear: improve the tenant experience and modernize property management with cutting-edge technology.
Felix brings a wealth of expertise in healthcare administration, product management, and program implementation. Felix’s experience in driving business growth and managing high-value projects makes him the perfect complement to Jeff’s vision for Joyst. Felix’s unique background in the healthcare sector also shapes how Joyst approaches user experience; bringing a customer-first mentality to property management, creating an intuitive, seamless platform.
Jeff’s & Felix’s Why: They believe real estate should focus on creating value, not just buildings, and that’s exactly what Joyst is doing by leveraging AI technology to improve the tenant experience.
Why You’ll Love It:
Disrupting the PropTech space with AI-driven solutions for tenant management.
Scalable and user-centric platform with strong market demand in real estate.
Experienced leadership from Jeff Revoy and Felix Kishinevsky, who bring expertise in real estate, process improvement, and strategic business planning.
📎 Company LinkedIn | Meet The Founders
What does this mean for you? The proptech revolution is coming—and it’s changing everything. Investors who back this innovation early will be leading the charge in the future of real estate.
Protecting Small Businesses with AI Cybersecurity
Marc Lotti, Chairman & CEO of Simulint, saw firsthand how small businesses are often left vulnerable to cyber threats because they can't afford the sophisticated, enterprise-level solutions that large companies use. Marc, who has more than 30 years of experience in cybersecurity, business strategy, and finance, wanted to make cybersecurity accessible to smaller businesses.
Simulint’s AI-powered platform makes high-level protection affordable, scalable, and simple for small and medium-sized businesses. With a machine-learning-backed approach, Simulint can predict, detect, and neutralize cyber threats in real-time, ensuring that SMBs are equipped with enterprise-grade defense at a fraction of the cost.
Marc’s Why: For Simulint to give SMBs the tools they need to protect their business, customers, and employees from rising cyber threats, just like the Fortune 500 companies but at a fraction of the cost.
Why You’ll Love It:
AI-driven cybersecurity solutions simplified for SMBs.
Huge market opportunity: 99.9% of businesses in the U.S. are SMBs, and they’re vastly underserved in the cybersecurity space.
Proven leadership with Marc Lotti, who has scaled multiple businesses and driven successful exits.
📎 One-Pager | Company LinkedIn | Book an Intro Call
What does this mean for you? It’s not just about securing data; it's about empowering small businesses to thrive and grow, knowing they’re protected.
💡 The Weekend Reflection: Small Wins Lead to Big Results
As we look ahead to the weekend, take a moment to reflect on your progress, whether it’s a small step or a giant leap. Every single effort, no matter how small, adds up over time. Think about where you were a year ago. Are you moving toward your goals? If not, what small action can you take today to get there?
This week, the founders we’ve highlighted: Marc, Lior, Jeff and Felix; have built something bigger than themselves. It’s easy to get lost in the rush of fundraising or hitting revenue targets. But remember, growth comes from consistent, intentional small wins. Take a moment to appreciate the journey.
🔥 Your ThinkFISH Edge
We don’t just track trends, we help founders and investors navigate them. The future is unfolding faster than we realize, and these founders are showing us where the next big opportunities lie. Whether it’s AI-driven cybersecurity, wellness beverages, or real estate, these are the sectors where enhancement is taking root, and game-changing ideas are about to scale.
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